Online สล็อตออนไลน์ fashion retailers Style Theory, LuxLexicon, and Vestiaire Collective cite our compact geography as one reason why luxury goods aren’t marketed more via livestreams in Singapore. With lockdowns and working from home now a way of life, it is no surprise that global e-commerce is experiencing an explosive growth. In particular, online sales via livestreams are booming, and nowhere is this more apparent than in one of the most digitally advanced markets in the world – China. For the fashion world in particular, livestreaming is no longer perceived as a marketing tool for cheap brands selling at massive discounts. Its popularity has reached such feverish pitch that luxury brands can no longer afford to ignore it. The potential is tremendous. According to Jing Daily, China bucked the global luxury market’s downhill trend by posting a phenomenal 48 per cent growth in 2020. As of December 2020, China’s livestreaming audience hit 617 million, an increase of 57 million users since March 2020. Of this, 388 million people have made purchases via livestreams compared to 300 million in 2019. So 2020 became the year that luxury brands and retailers moved into the live broadcast arena. French luxury house Louis Vuitton hosted its first livestream on luxury retail application Little Red Book (Xiaohongshu); Net-a-Porter sold luxury bags with A-list Chinese influencer Mr Bags on Alibaba’s Taobao Live platform; Kering-owned Bottega Veneta’s collaboration with China’s “Lipstick King” Austin Li saw 230 Mini Pouch bags sold for 12,300 yuan (about S$2,550) each in 10 seconds; and Moncler is now directly managing its own e-commerce following a successful Weibo livestream for the 7 Moncler Fragment Hiroshi Fujiwara collection last July, which generated 32 million views in one day.