In the world of Korean dramas, flawless glass skin and fair complexions CC cushioned to pore-less perfection is what viewers have become accustomed to.
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So it was a bit of a surprise that one of the female leads in Squid Game, one of the most-watched K-dramas to date and Netflix’s most popular show ever, looks like she has nary a swipe of make-up on her face. Her beauty look in the survival drama comes complete with freckles and – gasp – an uneven skin tone.
Of course, Squid Game isn’t your typical K-drama, and model-turned-actress Jung Ho-yeon’s role as a North Korean defector playing a series of deadly children’s games for cash isn’t a glamorous one. But still, the show’s insane popularity worldwide and how its breakout star Jung became unfathomably famous almost overnight (with 23.3 million followers on Instagram and rapidly counting, she’s now the most followed South Korean actress by far) could mean interesting changes in an already-shifting K-beauty industry.
First off, even though she looks a little unkempt in her first acting role in Squid Game, 27-year-old Jung is an undisputed glamazon; an international modelling veteran who has walked for top fashion houses at the world’s most-watched runway shows.
And yet, the off-duty looks she showcases on her social media are always fresh and natural, with minimal make-up and dewy bare skin. Her refreshing beauty is a departure from the sweet and flawless prettiness of the Korean actresses we know and love. Instead, she showcases an edgy and natural charm.
For those of us who want to score fresh, dewy skin like Jung, clean K-beauty products with a natural bent, featuring botanical or traditional Korean herbal ingredients is a good place to start.